Am I Too Late to Say Coming Soon?

Is it too late to announce "coming soon"? I've certainly hesitated as this is an industry that tries to underpromise and overdeliver. You see, I'm apprehensive about grand openings and even soft openings. However, as we approach the final stretch before launching 24 Main, it's time to inform our followers that we are truly coming soon.

Tonight, before our all-hands team orientation tomorrow, I served my family dinner at home. It felt good to flex those long-dormant skills of multitasking and plate-carrying. Ensuring my beloved family enjoyed it was gratifying and reminded me of why everyone in this industry does this.

Our first tasting occurred at my home, with a video on our homepage and social media. The experience at 24 Main strives to be sort of a home away from home. Come discover new ingredients and techniques, enjoy the camaraderie, or simply indulge in an excellent libation (or non-alcoholic alternative).

24 Main is about welcoming you to witness our team's daily inspirations and future aspirations. It's about fun and a dash of frivolity, but most importantly, it's about finally opening our doors to you, so you can experience the results of the passions that drive us.

So, it's not too late to say "coming soon" as very soon you'll join us at 24 East Main Street for dinner service. Follow us on social media or sign up for our newsletter for reservation updates. While we may be small, our team's creation is mighty. We eagerly anticipate your visit. Until then, be well and see you when the doors open.